This is a
concept I did for PM sleep center, about 9 months ago. It is simply a 'moch-up,' that is designed to communicate the basic ideas. Pm Sleep Center and furniture gallery' s main demographic is 40-60 year age women. So I thought I would cater to urban sensibility, and the feeling of being in style. My fake voice-over turned out to be more sultry that I anticipated, which must have not been very attractive for the owner. I don't blame him- It doesn't work for my wife either. I am... well, a tenor. Better luck next time with Barry White...